Canon
How to build a multi-million euro, centralised European media strategy backed with customer intelligence.
The Challenge
World Courier wanted to scale its revenue from paid media, with a particular focus on scaling through localisation. To achieve this, World Courier wanted a performance partner who could grow revenue whilst developing a robust experimentation plan.
“Over the last two years, we’ve managed to double the ROI of our demand gen programme”
Joe Sheppard, World Courier
Paid Media Channels
Google Ads Bing Ads Yandex LinkedIn Roll Works GDN
Regions Managed
AMER EMEA LATAM APAC
The Solution
Ziggy worked with World Courier to create, plan and execute their global demand gen strategy across 7 languages in AMER, EMEA, LATAM and APAC. To validate the efficiency of the localisation programme, we experimented with localised campaigns in emerging markets, validated the revenue lift vs cost of localisation before we scaled the programme into new languages and markets.
Results at a glance
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0
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Increase in global media investment
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0
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Increase in Opportunities
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x
LTV:CAC
