Preqin
Preqin increases return on ad spend +50% YoY with Ziggy
The Challenge
Virtual College’s paid media had stalled and they were lacking the insight needed to take them to help them grow, particularly in core channels that had previously performed well. The team at Virtual College were craving new ideas and a granular level of insight to drive decision making. In a challenging market Virtual college needed ever-changing strategies that would boost ROAS and continually evolve to flex with budget investments.
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Fiona Ness, Virtual College
Paid Media Channels
Google Ads Bing Ads Facebook Instagram LinkedIn Awin GDN
Regions Managed
United Kingdom
The Solution
Ziggy worked with the Virtual College marketing team to restructure activity to help open up new revenue opportunities across paid search and introduced new channels within paid social. An experimentation roadmap saw new testing hypothesis’ launch across product categories, messaging and buyer journey’s (including pricing structures), that enabled the team to quickly make campaign changes that drove sales outcomes.
Results at a glance
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Decrease in media investment
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Increase in revenue
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Increase in ROAS
