Preqin increases return on ad spend +50% YoY with Ziggy

Preqin hero image

The Challenge

Every year, Preqin’s growth goals increased. They needed to scale media budget and hit a higher ROAS of 4x. They needed a partner who could help them scale, find the right audience fit for their multiple product lines/ use cases and experiment to decipher what initiatives drove the highest LTV:CAC.

Paid Media Channels

Google Ads Bing Ads Facebook Instagram Linkedin GDN

Regions Managed


The Solution

Ziggy worked with the Preqin digital team to restructure their paid search and paid social to align with their business units, use cases and product lines. To build confidence in our approach, we built an experimentation framework that shared quick insight and tested the effectiveness of scale. Through this approach we were able to increase ROAS from 4x to 6x YoY, scaling closed won revenue by 30%.

Results at a glance
+ 0 %

Decrease in global media investment

+ 0 %

Increase in Closed Won ARR

+ 0 %

Increase in ROAS

Get updates and tips

Learn from some of the brightest minds in B2B

Updates Form

Scale your demand gen with Ziggy

Schedule a conversation with us today...

Hey there, couldn’t help noticing you’re using Internet Explorer

That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.

If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.

Thanks for your interest

Thanks for filling out our form, one of our team will contact you shortly to discuss your requirements.

Close this message

Schedule your call today

Schedule a call