Canon
How to build a multi-million euro, centralised European media strategy backed with customer intelligence.
The Challenge
Every year, Preqin’s growth goals increased. They needed to scale media budget and hit a higher ROAS of 4x. They needed a partner who could help them scale, find the right audience fit for their multiple product lines/ use cases and experiment to decipher what initiatives drove the highest LTV:CAC.
Paid Media Channels
Google Ads Bing Ads Facebook Instagram Linkedin GDN
Regions Managed
AMER EMEA APAC
The Solution
Ziggy worked with the Preqin digital team to restructure their paid search and paid social to align with their business units, use cases and product lines. To build confidence in our approach, we built an experimentation framework that shared quick insight and tested the effectiveness of scale. Through this approach we were able to increase ROAS from 4x to 6x YoY, scaling closed won revenue by 30%.
Results at a glance
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Decrease in global media investment
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Increase in Closed Won ARR
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Increase in ROAS
