The Growth Marketing
Agency behind
the world’s leading
Tech Brands
Ziggy is the growth marketing agency for ambitious tech brands that need to scale revenue NOW. Proven demand gen strategies that help brands of all sizes – from startups to Fortune 500s – grow revenue and reduce CAC.
Trusted by the world’s leaders in tech
"We needed an agency who really understood the marketing and sales funnel, someone who could really help optimise our initiatives towards revenue and business objectives."
After moving away from driving lead volume and towards driving revenue, you can expect
Increase in ROAS
Increase in Pipeline ARR
Decrease in cost per Opp
A fully integrated suite of services to help Saas companies scale revenue
From Fortune 500s to Startups, most SaaS companies use low-intent lead gen programmes and waste their time chasing dead inbound MQLs. Companies grow faster when they focus on high-intent prospects instead of building a pipe of low-intent leads. Learn how Ziggy’s suite of services helps you speed up your sales cycle and quit wasting time on BS marketing activities.
“Over the last two years, we’ve managed to double the ROI of our demand gen programme”
Get off the MQL hamster wheel, shift to a revenue-first demand model
B2B marketing has evolved from the old days of capturing leads and throwing them over to sales. Demand Gen has a role to play in driving revenue, expansion & retention.
| The Old World | The New World | |
|---|---|---|
Marketing Objective |
Increase Sign Ups/ MQLs |
Increase Revenue, LTV and reduce CAC |
Content Strategy |
Gate content to increase leads |
Content is value-first, focusing on customer problems vs funnel stage |
Lead Management |
All leads are marketing qualified |
Qualified leads are triggered against direct response forms, everyone else is scored based on Intent, ICP, Account + Behaviour |
Performance |
Funnel is slow, conv rates are low, prospects have low-intent |
Opp volume increases, deal cycles shorten, ACVs increase and LTV:CACs is leading indicator for scale |
Internal Alignment |
Marketing and Sales have different targets |
Marketing & sales are both targeted on net new revenue, account expansion & retention |
Scale your demand gen with Ziggy
Schedule a conversation with us today...
